VectorGap Academy

Master AI Perception Management

Comprehensive certification tracks on GEO, LLM perception, hallucination detection, competitive intelligence, and brand perception. From fundamentals to advanced strategies.

Learning Tracks

Lessons

15+

Hours of Content

Certifications

Glossary Certifications

Certification Tracks

Each track provides comprehensive education in a specific area of AI perception management. Complete all lessons to earn your certification.

GEO Mastery

GEO Certified

Master Generative Engine Optimization—the discipline of making your brand visible, accurate, and recommended by AI systems like ChatGPT, Claude, Gemini, and Perplexity. This comprehensive course teaches you the science behind AI perception and gives you actionable frameworks to dominate AI-driven discovery.

1.5 hours6 lessonsMarketing Leaders

What you'll learn:

✓Understand exactly how AI models form opinions about brands and make recommendations
✓Master the EEAT-AI Framework for building authority that AI systems trust
✓Implement technical infrastructure that ensures AI can discover and accurately index your brand
✓Create content optimized for AI extraction, citation, and recommendation

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AI Perception

LLM Certified

Understand how ChatGPT, Claude, Gemini, and Perplexity perceive your brand—and how to close the gap between AI reality and brand reality.

1.5 hours6 lessonsBrand Managers

What you'll learn:

✓Understand the fundamental mechanics of how LLMs form and express brand perceptions
✓Identify and quantify perception gaps between brand reality and AI outputs
✓Master the interpretation and improvement of key perception metrics
✓Detect, document, and strategically correct AI hallucinations

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Citation Authority

Citation Certified

Learn how to become a source that AI systems cite and reference. Build the authority signals that make AI trust your brand as a definitive source of information.

2 hours9 lessonsContent Strategists

What you'll learn:

✓Understand the mechanics of why AI systems cite certain sources over others
✓Build the authority signals that make AI trust and cite your brand
✓Implement technical markup that helps AI identify and attribute your content
✓Create high-value content assets designed for maximum citation potential

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Competitive Intelligence

CI Certified

Master the art of monitoring competitors' AI visibility and strategically positioning your brand to outmaneuver them in the battle for AI mindshare.

1.5 hours5 lessonsCompetitive Intelligence Professionals

What you'll learn:

✓Understand the dynamics of competitive visibility in AI systems
✓Build comprehensive competitor perception audit frameworks
✓Develop strategic intelligence gathering and analysis capabilities
✓Master scenario planning and war gaming for AI positioning

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Brand Perception

Brand Certified

Master the full spectrum of brand perception—integrating social signals, reviews, media coverage, and customer feedback into a unified strategy that shapes how the world sees your brand.

1.5 hours6 lessonsBrand Managers

What you'll learn:

✓Understand the interconnected nature of perception across all channels
✓Build systematic approaches to social signal monitoring and optimization
✓Transform reviews into strategic perception assets
✓Develop efficient, signal-focused media monitoring workflows

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Multimedia Authority

Multimedia Authority Certified

Master the art of making your video and audio content visible to AI systems. Learn how AI reads transcripts, understands entity density, and how to optimize your multimedia content for RAG systems like ChatGPT, Claude, and Perplexity.

45 min3 lessonsYouTube Content Creators

What you'll learn:

✓Understand how AI systems read and process video transcripts instead of visual content
✓Master Entity Density to build semantic networks in your audio content
✓Learn the difference between keyword-stuffing and entity-based SEO for video
✓Implement the RAG-Ready Checklist for all your video content

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Private Data Optimization

PDO Certified

Transform your private data (Drive, Gmail, Docs) into a high-fidelity "digital twin" accessible by Gemini's Personal Intelligence. Learn semantic optimization techniques for personal and business data that go far beyond simple cloud storage.

1 hour4 lessonsBusiness Professionals

What you'll learn:

✓Understand how Gemini uses RAG to safely access private data without training public models
✓Master the Layout Parser optimization for documents and spreadsheets
✓Implement Context Packing strategies for maximum AI comprehension
✓Apply Thread Hygiene to Gmail and Chat for accurate project summarization

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Agentic Commerce

Agentic Commerce Certified

The internet is no longer just crawled; it is "read" and "acted upon" by autonomous agents. Master the Universal Commerce Protocol (UCP) and robots.txt strategy for the Agentic Web, where AI agents make purchases on behalf of users.

1 hour4 lessonsE-commerce Managers

What you'll learn:

✓Classify AI bots using the Training Bot vs. Search Agent taxonomy
✓Implement the Traffic Light System for strategic robots.txt management
✓Understand why blocking all bots destroys your GEO visibility
✓Master UCP structured data for AI-enabled commerce

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GEO Analytics & Measurement

GEO Analytics Certified

Master the art and science of measuring AI visibility. Learn how to track your brand's presence across ChatGPT, Claude, Perplexity, and Gemini, set meaningful KPIs, and build dashboards that demonstrate GEO ROI to stakeholders.

1 hour4 lessonsMarketing Analysts

What you'll learn:

✓Understand the unique challenges of measuring AI visibility vs traditional SEO
✓Set up tracking systems to monitor brand mentions across major AI platforms
✓Define meaningful KPIs for GEO success
✓Build executive dashboards that communicate AI visibility progress

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Local AI Optimization

Local GEO Certified

Learn how to optimize your local business for AI-powered discovery. From "near me" queries to Google Business Profile optimization for AI Overviews, master the strategies that get local businesses recommended by AI.

45 min4 lessonsLocal Business Owners

What you'll learn:

✓Understand how AI handles local search and recommendations differently than traditional local SEO
✓Optimize your Google Business Profile for AI Overviews and AI assistants
✓Build local authority signals that AI systems recognize
✓Handle multi-location businesses in AI-first discovery

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AI Reputation Crisis Management

AI Crisis Management Certified

What happens when AI gets your brand wrong? Learn how to identify, respond to, and prevent AI-related reputation crises. From inaccurate information to negative recommendations, master the strategies for protecting your brand in AI systems.

50 min4 lessonsPR Professionals

What you'll learn:

✓Identify AI reputation risks before they become crises
✓Develop rapid response protocols for AI misinformation
✓Correct inaccurate information in AI systems
✓Build resilient reputation that withstands AI scrutiny

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GEO for Industry Verticals

Industry GEO Specialist

GEO strategies vary dramatically by industry. Healthcare, finance, e-commerce, SaaS, and professional services each face unique AI visibility challenges and opportunities. Master the vertical-specific tactics that work for your industry.

1 hour4 lessonsIndustry Marketers

What you'll learn:

✓Understand how AI treats different industries differently
✓Apply vertical-specific GEO strategies
✓Navigate industry compliance in AI optimization
✓Build authority signals that matter for your vertical

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AI Agents & Autonomous Discovery

AI Agent Optimization Certified

The next frontier: AI agents that browse, research, and make purchasing decisions autonomously. Learn how to prepare your brand for discovery by AI systems that don't just answer questions—they take action on behalf of users.

45 min4 lessonsForward-Thinking Marketers

What you'll learn:

✓Understand how AI agents differ from AI assistants
✓Prepare your digital presence for autonomous agent discovery
✓Optimize for AI agents that browse websites
✓Build trust signals that AI agents recognize

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Earn Your Certifications

Complete each track to earn an official VectorGap certification. Demonstrate your expertise in AI perception management.

GEO Certified

Certified in Generative Engine Optimization methodology

LLM Certified

Certified in LLM Perception Management

Citation Certified

Certified in AI Citation Authority building

CI Certified

Certified in AI Competitive Intelligence

Brand Certified

Certified in Brand Perception Management

Multimedia Authority Certified

Certified in YouTube and video optimization for AI discovery

PDO Certified

Certified in Private Data Optimization for Gemini and AI assistants

Agentic Commerce Certified

Certified in UCP and robots.txt strategy for AI commerce

GEO Analytics Certified

Certified in measuring and reporting AI visibility

Local GEO Certified

Certified in Local AI Optimization

AI Crisis Management Certified

Certified in AI Reputation Crisis Management

Industry GEO Specialist

Certified in vertical-specific GEO strategies

AI Agent Optimization Certified

Certified in optimizing for autonomous AI agents

Additional Resources

Glossary

Key terms in AI perception management. What is GEO? What's a perception score? Reference definitions for the concepts you'll encounter.

View Glossary

Best Practices

Recommended workflows, common mistakes to avoid, and proven strategies from teams successfully managing AI perception.

Start with GEO

Frequently Asked Questions About VectorGap Academy

What is VectorGap Academy?

VectorGap Academy is a free educational platform offering comprehensive training on GEO (Generative Engine Optimization) and AI perception management. It includes 13 certification tracks covering topics like LLM perception, citation authority, competitive intelligence, brand perception, and agentic commerce. The Academy is based on research from Princeton, NVIDIA, Google, and industry sources.

How much does VectorGap Academy cost?

VectorGap Academy is completely free. All 13 tracks, 100+ lessons, and certifications are available at no cost. The Academy is designed to educate the market on GEO best practices—helping you optimize your brand's AI visibility whether or not you use VectorGap's paid tools.

What certifications can I earn?

You can earn 13 certifications by completing each track: GEO Certified, LLM Certified, Citation Certified, CI Certified, Brand Certified, Multimedia Authority Certified, PDO Certified, Agentic Commerce Certified, GEO Analytics Certified, Local GEO Certified, AI Crisis Certified, Industry GEO Specialist, and AI Agent Optimization Certified.

How long does it take to complete VectorGap Academy?

The full Academy takes approximately 15+ hours to complete across all 13 tracks. Each track ranges from 1-2 hours. You can complete tracks in any order and at your own pace. Most users start with the GEO Mastery track which provides foundational knowledge for all other tracks.

Learn by doing

The best way to learn AI perception management is to run your first audit. See real data about your brand.

Start Free Audit Start GEO Track