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GEO Analytics & Measurement
GEO Analytics CertifiedMaster the art and science of measuring AI visibility. Learn how to track your brand's presence across ChatGPT, Claude, Perplexity, and Gemini, set meaningful KPIs, and build dashboards that demonstrate GEO ROI to stakeholders.
1 hour4 lessonsCertification included
Start TrackWhat you'll learn
- Understand the unique challenges of measuring AI visibility vs traditional SEO
- Set up tracking systems to monitor brand mentions across major AI platforms
- Define meaningful KPIs for GEO success
- Build executive dashboards that communicate AI visibility progress
- Calculate and demonstrate GEO ROI to stakeholders
Who this is for
Marketing AnalystsSEO ManagersCMOsData TeamsGrowth Marketers
Prerequisites
- - Basic understanding of GEO concepts
- - Familiarity with analytics tools
Course Curriculum
1
Why GEO Measurement Is Different
beginnerUnderstand why traditional SEO metrics fall short for AI visibility and what new measurement frameworks you need.
10 min
2
Setting Up AI Mention Tracking
intermediateLearn practical methods to track how AI systems mention and recommend your brand across ChatGPT, Claude, Perplexity, and Gemini.
15 min
3
GEO KPIs & Executive Dashboards
intermediateDefine the right KPIs for your GEO program and build dashboards that communicate progress to stakeholders.
12 min
4
Proving GEO ROI
advancedLearn methodologies for calculating and demonstrating the business impact of your GEO investments.
15 min
Ready to start learning?
Complete all 4 lessons to earn your GEO Analytics Certified certification.
Begin with Lesson 1