AI Perception
LLM CertifiedUnderstand how ChatGPT, Claude, Gemini, and Perplexity perceive your brand—and how to close the gap between AI reality and brand reality.
What you'll learn
- Understand the fundamental mechanics of how LLMs form and express brand perceptions
- Identify and quantify perception gaps between brand reality and AI outputs
- Master the interpretation and improvement of key perception metrics
- Detect, document, and strategically correct AI hallucinations
- Build systematic monitoring and response frameworks for perception management
- Develop cross-model consistency strategies for unified brand perception
Who this is for
Course Curriculum
The Perception Gap: What AI Thinks vs Reality
beginnerDiscover why there's often a disconnect between what your brand is and what AI systems say about it—and why this gap matters more than ever.
Measuring AI Brand Perception: Metrics That Matter
beginnerLearn the key metrics for quantifying how AI systems perceive your brand and how to interpret them for strategic decision-making.
Deep Dive: Authority, Visibility, Sentiment, Consistency
intermediateMaster the interpretation and improvement of AVSC metrics with advanced techniques for each dimension.
AI Hallucinations: Identification, Documentation, and Impact Assessment
intermediateAI systems sometimes generate false statements about brands. Learn to systematically identify, categorize, and assess the business impact of hallucinations.
The Hallucination Correction Playbook
advancedA comprehensive tactical guide for correcting AI misstatements about your brand through strategic content creation and placement.
Building a Perception Monitoring System
intermediateConfigure comprehensive, proactive monitoring to detect perception changes before they become problems.
Ready to start learning?
Complete all 6 lessons to earn your LLM Certified certification.
Begin with Lesson 1