All Guides
Comprehensive guides covering every aspect of AI perception management. Start with the basics or dive into advanced topics.
Getting Started
What is AI Perception?
BeginnerUnderstanding how language models form and express opinions about brands, products, and organizations.
Your First Perception Audit
BeginnerStep-by-step guide to running your initial brand audit and understanding what the results mean.
Understanding Your Scores
BeginnerDeep dive into the 6-metric framework: accuracy, sentiment, visibility, coverage, credibility, and recommendation.
GEO Optimization
GEO vs SEO: What Changed
IntermediateWhy high Google rankings don't guarantee AI visibility, and what to do about it.
Writing for AI Retrieval
IntermediateHow to structure content so language models can parse, understand, and cite it accurately.
Structured Data for LLMs
AdvancedTechnical guide to JSON-LD schemas, llms.txt files, and other markup that helps AI understand your content.
FAQ Pages That AI Can Use
IntermediateCreating question-answer content that becomes the source AI cites when users ask about your category.
Hallucination Management
Why AI Hallucinates About Brands
IntermediateThe technical and training reasons behind false claims, outdated info, and entity confusion.
Building a Fact-Checking Knowledge Base
IntermediateHow to create the ground truth repository that powers accurate AI responses about your brand.
Correcting AI Misinformation
AdvancedPractical strategies for fixing inaccurate AI responses through content and outreach.
Competitive Intelligence
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