Competitive Intelligence
CI CertifiedMaster the art of monitoring competitors' AI visibility and strategically positioning your brand to outmaneuver them in the battle for AI mindshare.
What you'll learn
- Understand the dynamics of competitive visibility in AI systems
- Build comprehensive competitor perception audit frameworks
- Develop strategic intelligence gathering and analysis capabilities
- Master scenario planning and war gaming for AI positioning
- Win high-value "Best X for Y" queries against competitors
- Establish ongoing monitoring routines that catch shifts early
Who this is for
Course Curriculum
The Visibility Landscape: Why Some Competitors Dominate While Others Disappear
beginnerUnderstand the factors that determine competitive visibility in AI systems and how to map your competitive landscape.
The Competitor Perception Audit: A Comprehensive Framework
intermediateMaster a systematic methodology for auditing how AI perceives your competitors vs. your brand across all relevant dimensions.
Strategic War Gaming: Simulate Before You Execute
advancedUse scenario planning and simulation to predict campaign outcomes and competitive responses before committing resources.
Winning High-Value Recommendation Queries
intermediateTactical strategies for capturing "Best X for Y" queries—the most commercially valuable AI responses in your category.
Building Your Competitive Intelligence Operation
intermediateEstablish systematic monitoring routines that catch competitive shifts early and enable rapid response.
Ready to start learning?
Complete all 5 lessons to earn your CI Certified certification.
Begin with Lesson 1