Why Market-Specific Tracking?
AI perception varies by market. When someone in France asks "Quel est le meilleur CRM?", they get different answers than someone in the US asking "What's the best CRM?"
Factors that differ:
- Local competitors
- Language and terminology
- Regional preferences
- Available pricing
Market-specific tracking reveals these differences.
Supported Markets
VectorGap supports 12 markets:
**Europe:**
France, Germany, UK, Spain, Italy, Netherlands
**Americas:**
USA, Canada, Brazil, Mexico
**Asia Pacific:**
Japan, Australia
Each market uses native language queries and considers local context.
Setting Up Markets
1. Go to **Brand Settings > Markets**
2. Click **"Add Market"**
3. Select country
4. Choose local competitors (optional)
5. Save
Market-specific audits alternate with global audits (2:1 ratio by default).
Market Comparison
Compare perception across markets:
- **Score comparison** - BPI by market
- **Local competitors** - Who dominates each market
- **Query differences** - How questions vary
- **Gap analysis** - Where you're strong vs. weak
Use this to prioritize market expansion and localization efforts.
Market Limits
Markets per workspace vary by plan:
| Plan | Markets |
|------|---------|
| Free | 0 |
| Starter | 1 |
| Growth | 3 |
| Scale | 5 |
| Enterprise | Unlimited |
Start with your most important markets and expand as needed.