What is a Perception Audit?
A perception audit asks AI systems questions about your brand and analyzes their responses.
VectorGap queries providers with prompts like:
- "What is [Brand]?"
- "Is [Brand] a good choice for [use case]?"
- "Compare [Brand] to alternatives"
- "What are the pros and cons of [Brand]?"
We then score each response on six metrics and aggregate them into your Brand Perception Index (BPI).
Choosing Audit Depth
**Quick Audit (5 queries)**
Best for: Quick health check, limited audit credits
Covers: Basic discovery, trust, and recommendation queries
**Standard Audit (12 queries)**
Best for: Regular monitoring, weekly/monthly cadence
Covers: All categories with moderate depth
**Comprehensive Audit (20+ queries)**
Best for: Quarterly deep dives, competitive analysis
Covers: Extended queries including edge cases and negative scenarios
Selecting Providers
Each AI provider has different training data and biases:
**ChatGPT (OpenAI)**
- Largest user base (400M+ weekly users)
- Strong on general knowledge
- Training cutoff affects recent brand changes
**Claude (Anthropic)**
- Growing enterprise adoption
- Strong on nuanced analysis
- Often more cautious in recommendations
**Gemini (Google)**
- Direct integration with Google Search
- Most up-to-date information
- Strong local/maps integration
**Perplexity**
- Real-time web search
- Always cites sources
- Growing rapidly in B2B research
**Grok (xAI)**
- Real-time X/Twitter integration
- Less filtered responses
- Growing tech-savvy user base
For comprehensive coverage, audit all providers your customers might use.
Audit Scheduling
Set up recurring audits to track perception changes:
**Recommended cadences:**
- Weekly: For brands with frequent content updates
- Bi-weekly: Standard for most brands
- Monthly: For stable brands with infrequent changes
Audits run automatically at your chosen time. Results appear in your Intelligence Hub and can trigger alerts if scores change significantly.
Understanding Costs
Each audit uses credits from your plan allocation:
| Plan | Monthly Audits |
|------|---------------|
| Free | 10 |
| Starter | 50 |
| Growth | 200 |
| Scale | 1,000 |
A "Quick" audit counts as 1 audit. Standard and Comprehensive also count as 1 audit each - we don't charge by query count.