Perception Monitoring Overview

When someone asks ChatGPT "What's the best CRM for small businesses?", does your brand get mentioned? AI assistants are becoming the first touchpoint for B2B research. Gartner predicts 30% of all searches will use AI by 2026. If AI systems don't know about your brand - or worse, say incorrect things - you're losing opportunities. Perception monitoring shows you exactly what AI says about your brand, across all major providers, so you can identify and fix gaps.

VectorGap's perception monitoring: 1. **Queries AI providers** with brand-relevant prompts (discovery, trust, comparison, etc.) 2. **Records full responses** for audit trail and analysis 3. **Scores each response** on six metrics (accuracy, sentiment, coverage, credibility, visibility, recommendation) 4. **Aggregates into BPI** for easy tracking over time 5. **Detects hallucinations** by comparing against your Knowledge Base 6. **Generates alerts** when significant changes occur Each audit captures a snapshot of your brand's AI perception at that moment. Trending data shows how perception changes over time.

Different AI systems have different training data and user bases. A brand that ranks well in ChatGPT might be invisible in Claude. VectorGap covers: - **ChatGPT** - 400M+ weekly users, dominant in consumer - **Claude** - Growing enterprise adoption - **Gemini** - Google integration, real-time data - **Perplexity** - Research-focused, always cites sources - **Grok** - Real-time social data, tech audience Run audits across all providers to understand your complete perception landscape.

AI perception varies by market. A brand well-known in the US might be invisible to AI when someone asks about "the best CRM in France." VectorGap's market-specific monitoring lets you: - Track perception in 12+ countries - Query in native languages - Identify local competitors - Optimize for regional markets This is especially valuable for brands expanding internationally or competing against regional players.

Set up automated audits on your preferred schedule: **Weekly** - Recommended for active brands **Bi-weekly** - Good balance of coverage and cost **Monthly** - Suitable for stable brands Audits run automatically and results appear in your Intelligence Hub. Set up alerts to get notified of significant changes without checking manually.